S
etting a listing price might well be the most important decision you make when selling a property.  Naturally, you’ll want to get as much as you can, but the price you’ll eventually command depends on a multitude of factors.  Critical, of course, is location.  Condition and amenities rank almost as high.   
 
No matter what you think your home is worth (and owners tend to over evaluate that number), homes only net what buyers are willing to pay for them. Pricing  instead must be based on comparable nearby sales, while taking into account the home’s location, upgrades and/or limitations and available competing inventory.   
 
Sellers often want to test the waters by setting an above-market price, particularly when inventory is low and sellers hold the cards or simply to allow for "bargaining room." This tempting tactic can backfire. Buyers view the home as overpriced and look elsewhere, not even considering the possibility of a lower-price offer.  Often times, the home sits for too long on the market, getting staler by the day.  Ultimately, the seller is left with no option but to lower the price, possibly raising doubts in buyers’ minds about the home’s suitability.  
 
An overpriced house will end up costing you more in the long run. A far better approach sets the initial price in line with area comps, which invites interest, tours and in some cases multiple offers. 

Testimonials

I want to thank you both for my mother's property. I am so glad to have signed with you. You certainly made more money on the sale then I had hoped for. I am deeply grateful.

Janet Kennedy

Clone Denice & Stephanie! I will exuberantly recommend you to my friends.

Lovie Cunningham

We enjoyed working with you and Stephanie. It was short but very sweet deal - only wish we had more to sell! Getting to know both of you was a pleasure and I will highly recommend you both. Thank you!

Phyllis Marcus

I appreciate you both for holding my hand during the sale of my house, both through the home improvement phase and the sale process. I had 100% confidence and comfort knowing you two would take care of the transaction.

Harry Chin

Denice & Stephanie have the goods, experience and knowledge....and they are fun! This is our second move with them and what troopers they are!

Bob & Toby Bowlby

Thank you for all of your hard work and dedication with our arduous sale this Spring. You two did everything we could have hoped for and were a blessing for helping us.

Jeff & Dorothy

Thank you for everything you have done for us – both in selling our Dexter home and in ironing out the details with our new one.

Nancy David

Thank you Denice and Stephanie for the smooth sailing of the sale and purchase of our old and new homes, which we would expect from professional like you, and also for your kind gifts after the sale.

Jack and Helga

Denice did a wonderful job on selling my house. Every instinct she had was right on. Denice and Stephanie were sensational. Thank you.

Nancy Jacobsen

Whether buying or selling, Denice and Stephanie have your real estate answers and share their can-do attitude.

Larry and Kathleen
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